Sales Manager Modern Market
PT Deli Group Indonesia
Managing existing outlets and NOO, trading terms, pricing & margin, forecasting, OOS, listing, events, branding, competitor pricing, consignment and Sell In vs Sell Out.
Modern Trade · Key Account · Sales Leadership
Hello, I'm Sugeng.
Sales Manager Modern Market with extensive experience across Modern Trade, Key Account Management, national retail chains, distributor management and commercial execution.
Jakarta · Depok · Indonesia
25+
Years of experience*
104%
Target achievement
57%
Documented growth
102%
Indomaret FY'10
01 — Work Experience
A career built through the modern retail ecosystem.
Apr 2025 — Present
National Key Account Manager
PT KorinHub · Nongshim Noodle
NKA/MTI sales, marketing & operational expense, trading terms, distribution, distributor performance, NPL, pricing, forecasting, team structure and incentive schemes.
KAM → National KAM
PT Balihai Brewery
National chain account management, commercial programs, distributor screening, pricing, forecasting, event branding, team development and modern-market execution.
Manager — Modern Market National Chain
PT Gonusa Prima Distribusi
Key Account Manager
PT AJE Indonesia
Key Account Sales Rep → Supervisor
PT Sara Lee Indonesia
Account responsibility included Indomaret, Indogrosir, Lion Superindo, Giant and Hero with PO, supply chain, OOS, merchandising and promotion execution.
02 — Expertise
Core capabilities.
Key Account
Buyer relationship, trading terms, listing and account development.
Modern Trade
National chain, MTI, NOO, merchandising and visibility.
Commercial
Pricing, margin, forecasting, sales target and promotion budget.
Leadership
KAM, Sales, FPO, SPG and cross-functional team development.
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03 — Selected Results
Numbers from the CV.
PT Balihai Brewery
104%Achievement vs target
Target 1,155 EPC
Achievement 1,200 EPC
Growth 57%
Indomaret FY'10
102%Achievement vs target
Target Rp 21.513B
Achievement Rp 21.960B
Growth 22%
MT 2013
22%Documented growth
Achievement 92%
04 — Education & Training
Learning that supports leadership.
Bachelor's Degree — Business Administration
STIAKIN (Sekolah Tinggi Ilmu Administrasi Kawula Indonesia), Jakarta
Managing People for Productivity
PPM Management · 2023
Handling Modern Market & Trading Term
BLAR Academy · 2022
Productivity & Synergy Team
PPM University · 2022
Situational Leadership
PT Gondowangi · 2013
Coaching for Maximal Performance
PT Dexa Medica · 2011
Modern Trade & Negotiation
PT Sara Lee Indonesia · 2008
05 — Let's Connect
Let's build stronger retail growth together.
For opportunities in Modern Trade, Key Account Management and Sales Leadership.